📈 Prime Day Prep

Welcome to The Climb, Prime Day Edition.

What better way to soft launch our eCommerce newsletter than during one of the most difficult times of year for Amazon sellers?

This month we'll be talking about promotion planning and how Amazon's new tech might impact your Prime Day this time around.

Full Funnel Approach | How-to Blog

Make the Most of Prime Day

Read our blog on how the effects of Prime Day extend far beyond the marketplace, and last both before and after the event.

Leveraging New Tech | Webinars

Amazon explores new tech with different tech and agency partners. See how you can use a range of solutions, new and old, to tackle your Prime Day.

Part 1: Amazon tackles lead-ins and lead-outs, dayparting, and Sponsored TV. Watch here: https://ads.amazon/4bmqrZa
Part 2: Partners get in depth. They talk about improving conversion rates with Amazon Marketing Cloud (AMC) and AMS. Watch here: https://ads.amazon/3K5x7ix

Guide to Optimal Pricing | Pre Prime Day Pricing Strategies

Checkout our latest LinkedIn post on how pricing optimization might be your most effective avenue to profitability this Prime Day.

Prime Your Dayparting

Competitor Research

Maximize Impressions

The ins and outs of AMS, and how it can benefit you during major shopping seasons, including Prime Day.

The ways you can use competitor data that might help you outcompete your rivals.

Analyzing the cost of each impression and how to manage your budget effectively.